Bluebird, a climate technology company known for introducing accessible, user-friendly and rapid Life Cycle Assessment (LCA) tools, has partnered with nonprofit Pact Collective in an effort to move the beauty industry towards circularity.
 
The partnership will start by enabling over 150 beauty and wellness brands a turnkey solution to swiftly assess the recyclability of their packaging and effectively communicate the appropriate disposal and recycling guidelines to consumers via an intuitive interactive e-commerce widget.
 
Drawing on their extensive specialty recycling network, Pact was able to help optimize Bluebird’s methodologies by fine tuning instructions for hard-to-recycle packaging and providing Pact drop off bin locations, ensuring the platform is reflective of the latest recycling infrastructure and is most helpful to customers trying to recycle.
 
This partnership aims to reduce the technical knowledge and effort required by brands to evaluate recyclability, while significantly improving likelihood that their packaging will be recycled properly.
 
Moving forward, the collaboration will also extend to tools that enable Pact-affiliated beauty companies the ability to measure and optimize the climate impact of their products in development using Bluebird’s life cycle assessment (LCA) tools. With a shared commitment to sustainability, forward-looking technology, and a united vision for a more sustainable beauty industry, both partners are poised to redefine industry standards and enhance consumer transparency.
 
“Access and transparency are two core values that Bluebird and Pact Collective share. We are energized by how this partnership can help quickly scale sustainable packaging for even the newest player in the market. By partnering with Bluebird, Pact Collective is empowering brands to make sure they get recyclability right during product development and easily communicate recycling instructions to their customers. We look forward to merging our disruptive approaches to bring sustainability to the masses,” said Jamie McCroskery, Bluebird’s CEO and Co-founder.
 
“Our industry needs to speak the same language when it comes to recyclability claims. Through this collaboration with Bluebird, Pact can better communicate our collection guidelines to help our members determine which of their packaging components are curbside recyclable, acceptable by Pact, or destined for the landfill. All while instantly communicating proper recycling and disposal instructions to their customers with e-commerce plugins,” said Carly Snider, Pact’s Program Director.